On Air Computers
All commercial stations use audio computer technology. You’ll develop an understanding of this and more importantly how to use it.
Announcing and News Reading
Using your voice with preparation and presentation techniques.
Programming
The function of the Program Director. The non music elements, music categories, music structure to target audiences, research, announcer direction and disciplines and outside broadcasts.
Copywriting
Ideas and thought starters for Radio Copywriters, creative writing in today’s market place, creating radio ads that work, the use of production music, sound effects and much more.
Formats
Music balance, announcer stop –downs, speed breaks, placement of news, sport and weather information, community service announcements, promotions schedules and station ID’s.
The Ratings
Overview and examples of radio audiences measurement and market research.
Broadcast Standards
Rules and regulations that govern radio, obligations, ethics and legalities.
Equipment
The changing face of broadcast technology, studio layouts, digital audio storage and retrieval, the broadcast computer and training on NexGen.
Job Application
Marketing yourself to the radio industry. How to create a winning application and a professional demo. Job assistance will be offered to everyone.
Learning Outcomes
Aim
To ensure course participants understand how the radio industry works and to prepare them for an immediate start in a radio station.
Learning Outcomes
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Pursue meaningful employment within the radio industry.
- Understand what Station Managers and Program Directors expect of a potential employee and what they can expect from them.
- Understand how you can start out in a variety of roles.
- Understand the difference and importance between live announcing and pre recorded voiceovers and how to do both.
- Give you the skills in writing both News and Commercials for radio.
- Give you the skills required to format and present quality programs for radio.
- Teach you the role of audience research in building a quality program.
- Understanding the importance of programming, and how programming decisions alter station direction.
- Be proficient in using the broadcast equipment and software including NexGen.
- Each student is assessed as they go with hands on assistance and advice.
