Simon started in community radio at the age of 16 and set up local community radio station Mix FM in his local town at the age of 18. His first Commercial job was in production and announcing at EDGE FM / 3NE.

He then went onto work at Austereo (Fox FM & MMM) in production and programming as well as launching his voice over career, whilst also working as a part time lecturer at Edith Cowan University in Perth.

Simon then went onto work at AFTRS (Australian Film, Television & Radio School) in Sydney on a full time basis as a Radio Lecturer.
Simon was able to shape the careers of some of Australia’s best new on air and creative talent.

Simon now lectures on a full time basis at the Melbourne Radio School and guest lecturers at AFTRS in Sydney, continuing to provide Australia’s future radio stars with Australia’s’ best teaching guidance.

Simon is also a current Voice Over Artist and can be heard across the country on: Austereo (Fox & MMM) ACE Radio Network, NOVA and Power FM

Queensland University of Technology - Brisbane - 1994-1996. Bachelor of Business - Journalism

Started her journalism career in outback New South Wales, before taking up a job in radio at 2WEB in Bourke. She spent 3 years in Bourke producing news, presenting radio shows and eventually selling radio advertising.

Also worked in Emerald (4HI) and Cairns (4CA/HOT FM) before moving to Brisbane to take up a position with 4BC. After working there for 3 years she was awarded the position of breakfast newsreader. This was the first time the station had ever chosen a woman to read their key breakfast bulletins. She continued in that role for more than 2 years before deciding to move to Melbourne to join 4BC's sister station 3AW in 2008.

She has worked in rural, regional and metropolitan radio and can offer an insight into the challenges that each sector offers.

A top-4 finalist in the Best News Reader - Metropolitan category of the Australian Commercial Radio Awards (2008 and 2010).

She has also worked as an MC and voice-over artist for radio and television commercials.

I’ve been writing copy at 3WM / MIXX FM in Horsham since 1995. Yeah, quite a while.
...and yeah, I still enjoy it! actually, I love it.

Throughout my career in radio,  i’ve attended a variety of writing workshops & seminars – some good, some bad – and combined with the many years of ‘on the job’ experience, have gained some valuable tips & advice towards writing effective radio copy.. and what makes a ‘good’ radio commercial.

A lot of it goes beyond the creative side... looking at the things that matter in the ‘real world’ –like structure, timing, voicing, and relating to your target market.

I’m not claiming to be the most whiz-bang writer in history, but I’d like to think I’ve got a reasonable idea of what I’m doing... and love passing on helpful information (and common mistakes!) to anybody who shares an interest in “getting the message across”, in whatever shape or form that may be!

Ray Adams has spent over 23 years writing, voicing and producing radio ads in Regional Radio at 3HA Hamilton, including 8 years writing copy in metropolitan Radio at MIX, GOLD, 3MMM and FOX. That’s more than half his life writing radio ads which target the right audience and provide effective and memorable results.

In addition to national campaigns and radio awards, Ray has also conducted lectures and workshops for copywriters and sales reps in the Radio Industry, and spent countless hours imparting good advice to clients until they’ve begged him to stop.

Ray Adams will show you how to get hooked on creative writing for Radio!