Description
The course is designed to give you the skills to prepare for a job, writing creative advertising copy for Radio / TV (writing commercials). The course is much more than just theory, it’s a complete hands on experience to show you what works - and what doesn’t work – when it comes to writing effective and compelling radio commercials.
Aim
To gain the industry’s best skills and practice for a Radio / TV copywriters position – not just how to write radio / TV ads, but how to survive the day to day experience of writing at a fast paced radio / TV station.
Learning Outcomes
- Be aware of the daily demands of a Radio / TV Copywriter
- Demonstrate writing simply, clearly and convincingly.
- Techniques for deciphering briefs.
- Strategies when working with sales representatives and production staff.
- Skills when dealing with clients.
Best of All
To further help you get a foot in the door to your first copywriting position, the Course Director will, at no extra cost, offer you a FREE critique of any scripts you write after the course, and will produce them on a CD for you to keep, to submit with your application to a future employer.
Remember, there’s always a radio station somewhere is Australia that’s looking for a copywriter.
Delivery
It will contain a combination of theory and practical sessions, with opportunities for group discussion and most importantly, it will be a whole lot of fun!
Assessment
You will be assessed on your ability to write Radio /TV scripts of a broadcast standard, and on your understanding of copywriting requirements in the Radio / TV industry, based on skills acquired from the curriculum presented over the weekend course.
Details
Two day course run on a weekend schedule.
Numbers of participants
Classes are kept small on average 5-7 students. Enrol early to avoid disappointment.
